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Not Your Marketing Newsletter's avatar

"A series of disconnected ideas is not a content strategy" If you put this on a polo, please! Shreya, you have so much truth and purpose to your writing that I love. Since content marketing has gotten easier because of AI, it has made us (humans) less intentional about how we use it to be unique, instead of making us like everyone else. Now, I have homework to complete.

This really opened my eyes to how to use AI to be purposeful instead of "more efficient".

Shreya Vaidya's avatar

Omg!! 🥺 This is so kind! Being intentional is definitely difficult especially since all of your process can be ‘automated with AI’ but the judgement and thought and input still needs to be yours. AI is just a facilitator

Thank you so much for reading and following along :D

Aaqiel Pillay's avatar

Shreya...your honest breakdown of content marketing is a great read!

Everyone's producing more because AI makes it easy.

But quantity without purpose?

It's... just "noise".

You've spent five years inside the "machine" before realizing the whole game was based on comfortable lies.

And more content isn't better.

Better content is better.

The sad reality?

Most companies don't want to hear this honest truth.

Shreya Vaidya's avatar

Absolutely! It is just getting difficult to convey that you would rather have fewer quality pieces than more noise.

Aaqiel Pillay's avatar

I agree with you @Shreya Vaidya.

I’d choose quality over quantity everyday.

Joseph Guyer's avatar

Coming from a fellow content marketer, I detect no lies here

Shreya Vaidya's avatar

Maybe that in itself is a lie? 😁

Mugais Jahangir's avatar

These are excellent points, Shreya. Great content connects.

Shreya Vaidya's avatar

Thanks a lot Mugais!