This is such conundrum, especially for a start-up. My article coming out tomorrow is closely linked to this subject. I've been advising startups for the last 10 years and I'd go for option 2 with full confidence but for such an early stage startup, learnings do matter. What I loved about your approach was the fact that you had already considered the overhead of working with a non-ICP. This tells me you're fully aware of the risks.
I wish you the best with this client and, hopefully, all the learnings will be well worth it.
Very insightful and definitely something startups can consider while battling the dilemma of pivoting entirely/ partially or not. Waiting for more such content -- Good luck!
This is such conundrum, especially for a start-up. My article coming out tomorrow is closely linked to this subject. I've been advising startups for the last 10 years and I'd go for option 2 with full confidence but for such an early stage startup, learnings do matter. What I loved about your approach was the fact that you had already considered the overhead of working with a non-ICP. This tells me you're fully aware of the risks.
I wish you the best with this client and, hopefully, all the learnings will be well worth it.
Thanks a lot for your top Mugais, the project is ongoing and we hope that we are able to learn effectively from it :))
Very insightful and definitely something startups can consider while battling the dilemma of pivoting entirely/ partially or not. Waiting for more such content -- Good luck!
Thanks a lot for reading Kashyap!!